Five German journalists visited Cork city and county this week, as guests of Tourism Ireland. Their visit was organised in conjunction with Inchydoney Island Lodge and Spa in Clonakilty.
Representing various lifestyle magazines and newspapers, the writers were here to discover and experience at first-hand some of the best of what this part of Ireland has to offer German holidaymakers.
The group’s visit began with a walking tour of Cork city, which included a stop at the English Market. Then it was on to West Cork – with a visit to Kinsale and lunch in the famous Fishy Fishy, as well as a chance to experience a thrilling rib ride in Kinsale Harbour with Ocean Addicts. They enjoyed seaweed foraging by kayak, from Reen Pier near Union Hall; visits to Ummera Smokehouse in Timoleague and Caherbeg Pork Farm in Rosscarbery; and a drive to Mizen Head. On the last night of their visit, the group sampled some of the superb gastronomy on offer in this part of Ireland, with a special “Taste of West Cork” dinner at Inchydoney Island Lodge and Spa.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Tourism Ireland was delighted to invite these journalists to visit Cork and Ireland. For many of the group, it was their first time here and they were extremely impressed by the superb quality of the food in this part of Ireland, the spectacular scenery of West Cork, as well as by the hospitality and friendliness of the people they met. Fact-finding visits like this are very important; they are a really effective way for us to get positive exposure for Cork and Ireland through the media in Germany. The publicity value of the articles these journalists will produce when they return home is fantastic – they will be read by thousands of potential holidaymakers around Germany, helping to encourage more people to come here and experience this part of Ireland for themselves.”
Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the destination – and media visits to Ireland are a key element of that programme. In 2012, there were over 1,400 media visits to the island of Ireland, which helped to generate articles and broadcasts around the globe worth about €50 million in equivalent advertising value.