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10 Sep 2013

‘Reeling in’ 50 million TV Viewers for Ireland

The K Club, Delphi Mountain Resort and Connemara will be seen by an estimated 50 million TV viewers across North America next year. A TV crew, filming for a hugely popular programme called Fins and Skins, was in Ireland recently, as guests of Tourism Ireland and Fáilte Ireland. 
Fins and Skins is a travel adventure series, which features the top fishing and golf destinations around the world. It airs on TSN (The Sports Network) and TSN2 in Canada and on FOX television across the US. As well as the TV show, the Fins and Skins group also includes an online and print publication, with a combined reach of over 50 million people – or potential Canadian and US holidaymakers.

In Connemara, a local ghillie accompanied the TV crew to film the Delphi system and the Killary fjord, where they sampled fresh oysters and shellfish; they also spent several hours filming the Connemara landscape. Then it was on to the K Club, where they filmed some of the signature golf holes and the pro in action, as well as some of the other activities on offer at the K Club like horse-riding, clay pigeon shooting and falconry. They also interviewed Senator Éamonn Coughlan who played golf with Henry Waszczuk, the well-known host of Fins and Skins.

Jayne Shackleford, Tourism Ireland’s manager in Canada, said: “Fins and Skins is hugely popular, so the episode filmed here will be a fantastic way to spread the good news about Ireland, and some of the many things to see and do here, to a huge audience of millions of viewers. TV and film are recognised as strong influencers for prospective holidaymakers and we regularly work with overseas TV and production companies to facilitate the making of travel and lifestyle programmes and films in Ireland. The publicity value of a TV show like this is incalculable – it is a great way of promoting our tourism product to a large audience in Canada and the US.”

Previous Press Release

09 Sep 2013

3 Million Swedes to read about Dublin and Kilkenny