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19 Sep 2013

‘Drive’ to woo British tourists

Several tourism organisations from around the island of Ireland joined Tourism Ireland at The Goodwood Revival, which took place recently in Chichester, in southern England. 

The Goodwood Revival is one of the largest vintage car festival events in Great Britain. It attracts about 150,000 visitors each year, offering a fantastic platform to spread the good news about car touring holidays around the island of Ireland. 

Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Great Britain is the island of Ireland’s largest tourism market and Tourism Ireland is actively promoting longer-stay holidays in the GB market, encouraging people to come and discover Ireland by car. Those visitors who prefer to use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region. 

“Our attendance at this year’s Goodwood Revival event was a wonderful opportunity to highlight our driving routes like the Grand Tour of Kildare and Wicklow; the Causeway Coastal Route; and the Wild Atlantic Way – Ireland’s first long-distance driving route, stretching from the Inishowen Peninsula in Co Donegal to Kinsale in Co Cork, which will offer our visitors from Britain and elsewhere around the world an opportunity to discover the west coast.”

Tourism Ireland will also highlight car touring holidays in Ireland at the Classic Motor Show in Birmingham in November – the most popular car exhibition in GB.