Tourism Ireland promotes Northern Ireland at 2013 Stone Mountain Highland Games
Representatives of the Ulster Historical Foundation and the Ulster-Scots Agency travelled to Georgia in the United States, to join Tourism Ireland for this year’s Stone Mountain Highland Games.
Now in its 41st year, the Stone Mountain Highland Games is an annual event which takes place in Stone Mountain Park, north-east of Atlanta in Georgia. Attracting almost 80,000 visitors of Scots-Irish and Scots descent during the two-day festival, the games are an ideal opportunity for Tourism Ireland to highlight Northern Ireland as a wonderful holiday destination. Tourism Ireland has been targeting people of Ulster-Scots descent in the US for a number of years now. Promotions to reach this sector have included extensive publicity campaigns, advertising in newspapers in the southern states of the US, communications with “best prospects” who have Northern Ireland surnames, as well as participation at promotions like the Stone Mountain Highland Games.
Alison Metcalfe, Tourism Ireland’s head of North America, said: “Tourism Ireland was delighted to attend the Stone Mountain Highland Games once again this year, together with our partners from Northern Ireland. The promotion helps to keep Northern Ireland high on the vacation ‘wish-list’ of Americans for 2014. We are targeting the Scots-Irish and Ulster-Scots market, focusing on the strong ancestral links between this part of the US and Northern Ireland.”