5 million Germans to read all about Leitrim, Roscommon and cruising on the Shannon
Seven leading journalists from Germany visited Leitrim and Roscommon this week and enjoyed a cruise along the River Shannon, as guests of Tourism Ireland and German cruising tour operator, Le Boat.
Representing various print and online publications, with a combined audience of over five million readers – or potential German holidaymakers – the journalists were here to find out more about cruising holidays on the River Shannon, and its tributaries, and to experience at first-hand the spectacular scenery and the wealth of things to see and do in this part of the Ireland.
The group visited Carrick-on-Shannon, Boyle Abbey, Carrowkeel Megalithic Cemetery and Lough Key Forest Park. They cruised into Leitrim village, where they enjoyed lunch at the Barge Bar, followed by a guided electric bike tour along the Sheemore Trail and fishing on the Shannon Erne Waterway. The group also travelled in their cruiser along the River Shannon to Keshcarrigan and to Ballinamore, where they visited Ballinamore Golf Course.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Tourism Ireland is delighted to bring this group of journalists to Leitrim and Roscommon. Fact-finding visits like this are very important; they are a really effective way for us to get positive exposure for Ireland through the media in Germany, helping us to showcase the superb tourism experience on offer in this part of Ireland to millions of potential German holidaymakers.”
According to the latest CSO figures, visitor numbers from Germany have grown by almost +12% for June-August this year, when compared with the same three-month period in 2012.
Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the destination – and media visits to Ireland are a key element of that programme. In 2012, there were over 1,400 media visits to the island of Ireland, which helped to generate articles and broadcasts around the globe worth about €50 million in equivalent advertising value.