Six travel writers from Brazil enjoyed a fact-finding visit to Northern Ireland, as guests of Tourism Ireland. This was a first-time visit for all six journalists – who were here to experience at first-hand some of the many things to see and do in Northern Ireland which would appeal to Brazilian holidaymakers.
The visit of these journalists is part of Tourism Ireland’s new strategy to attract more high-spending visitors from the emerging tourism markets of the BRIC (Brazil, Russia, India and China) countries. The organisation is targeting potential holidaymakers in these markets for 2014 by working closely with tour operators, to increase exposure and demand for holidays to Northern Ireland and the island of Ireland; and with influential travel and lifestyle journalists – to ensure they write and broadcast extensively about Northern Ireland as a wonderful holiday destination.
The journalists’ itinerary, designed by the Northern Ireland Tourist Board, included visits to Titanic Belfast, SS Nomadic, Belfast City Hall, the Ulster Museum and the MAC as well as some time out for shopping. The journalists also travelled north along the Causeway Coastal Route, stopping off at Carrick-a-Rede rope bridge, the Giant’s Causeway and Dunluce Castle.
Jim Paul, Tourism Ireland’s head of Australia and developing markets, said: “Visits such as this for influential travel writers are extremely important, helping us to raise awareness of Northern Ireland, and the many things to see and do here for holidaymakers, in new tourism markets like Brazil. While the majority of our overseas visitors come from GB, North America and Mainland Europe, it is important that we expand our focus and look outside these markets for new opportunities. And while visitor numbers from markets like Brazil are small right now, when compared to our more established tourism markets, it is worth noting that visitors from long-haul markets spend more than the average visitor and typically stay longer than visitors from closer to home.”