A delegation of 13 Irish tourism companies is on a sales mission in South Africa with Tourism Ireland this week – in a bid to grow Ireland’s share of this emerging tourism market.
The four-day sales mission to Johannesburg and Cape Town, kicks off tomorrow (Tuesday, 12 November) and involves workshops, sales calls and networking events with influential South African travel agents and tour operators – providing an excellent opportunity for the participating Irish companies to showcase their product and do business face-to-face with key South African travel decision-makers. The Tourism Ireland delegation will be encouraging them to include the island of Ireland in future holiday programmes. They will also be interviewed by some of the main travel and lifestyle journalists in both cities.
This is the third Tourism Ireland overseas sales mission this autumn. Last month, Irish tourism companies travelled to California, to take part in Tourism Ireland’s ‘Jump into Ireland’ sales blitz to San Diego and Santa Barbara; and yesterday, Tourism Ireland’s largest-ever sales blitz to China kicked off, involving 20 Irish tourism companies doing business this week in the cities of Beijing, Shanghai and Guangzhou.
Jim Paul, Tourism Ireland’s head of Australia and developing markets, said: “The majority of our overseas visitors come from the core tourism markets of Great Britain, North America and Mainland Europe, and while this will continue, it is important that we expand our focus beyond these markets and look to opportunities presented by other, emerging markets like South Africa. This week’s sales mission is an excellent opportunity for us to raise awareness of Ireland, and the many things to see and do that appeal to South African travellers.”
Tourism Ireland will also launch the Wild Atlantic Way, Ireland’s first long-distance touring route stretching all the way from Donegal to Cork, this week in South Africa. “This week’s mission is a wonderful opportunity for us to unveil the Wild Atlantic Way to our top travel trade and media contacts in South Africa. We believe this exciting new tourism experience has tremendous potential in the South African market”
, continued Mr Paul.