A group of journalists from Germany and Switzerland visited Derry~Londonderry, as part of a fact-finding trip to Northern Ireland. The visit, which was arranged by Tourism Ireland and the Northern Ireland Tourist Board, was designed to showcase the walled city of Derry and coincided with the NW200 road racing week.
Representing online and print publications – including a magazine aimed at motorbike enthusiasts – the journalists got to experience at first-hand some of the many things to see and do in this part of Northern Ireland for German and Swiss holidaymakers, for feature stories they are researching about holidays here. Their visit was also a fantastic opportunity for Tourism Ireland to highlight the many festivals and events taking place here this year, including the Derry~Londonderry UK City of Culture 2013 programme.
The group’s first stop was Belfast, where they enjoyed a tour of the city before heading along the Causeway Coastal Route to the Giant’s Causeway, Dunluce Castle and the Joey Dunlop Memorial garden in Ballymoney. While they were in Londonderry, the journalists also visited the Tower Museum, Cultúrlann Uí Chanáin and the Peace Bridge.
Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the destination – and media visits to Northern Ireland are a key element of that programme. Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Tourism Ireland was delighted to welcome these journalists to Derry~Londonderry. The group was extremely impressed by the range of things to see and do, the fantastic value available here, as well as by the hospitality and friendliness of the people they met. Fact-finding visits like this are very important; they are a really effective way for us to get positive exposure for Northern Ireland through the media in Germany, helping us to showcase the superb, value-for-money tourism product on offer to millions of potential holidaymakers in Germany.
“The visit of these journalists was also a wonderful opportunity to highlight the programme of events taking place during this special year for the city of Londonderry. Tourism Ireland is undertaking an extensive programme of promotions in Germany, and elsewhere around the world, to highlight the 2013 city of culture programme, especially the Fleadh Cheoil, the Turner prize and the Return of Colmcille.”