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29 May 2013

Ireland’s ‘big drive’ at BMW PGA Championship

Promoting our world-class golf in Britain

Tourism Ireland’s drive to grow the number of golf visitors to Ireland continued last week – at the BMW PGA Championship at Wentworth, in south east England. Four golf tourism partners – Dublin East Coast Golf Alliance, Mount Wolseley Hotel & Golf Resort in Tullow, Mount Temple Golf Club in Moate and The Heritage Golf & Spa Resort in Killenard – joined Tourism Ireland at this important event in the golfing calendar.

Golf is a major focus for Tourism Ireland in Great Britain and in other key markets around the world, and the organisation has a busy programme of promotions under way this year. Golf is the world’s largest sport-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday here is about much more than a round of 18 holes – the combination of Ireland’s world-class golf and our unique brand of hospitality plays a key role in attracting golfers to come here.

David Boyce, Tourism Ireland’s head of business and sports tourism, said: “The island of Ireland boasts some fantastic golf courses and our presence at this year’s BMW PGA Championship was an excellent opportunity for Tourism Ireland, together with our partners, to showcase that superb golf product. We are undertaking a busy golf promotional programme this year, which includes highlighting this year’s Irish Open at Carton House and the Northern Ireland Open Challenge at Galgorm Castle. We are capitalising on the tremendous success of our golfing greats, whose international exposure has undoubtedly helped raise the profile of golf on the island of Ireland, and pulling out all the stops to win business and to keep the island of Ireland ‘top of mind’ with golf holidaymakers everywhere.”