Twenty-four tourism enterprises from around the island of Ireland were in Germany last week for IMEX, the major business tourism exhibition which takes place each year in Frankfurt.
IMEX – International Meetings and Events Exhibition – is a key event in the calendar for the MICE (meetings, incentive, conferences and events) industry. Attracting about 9,000 visitors, including almost 4,000 influential business tourism buyers from 75 different countries, the three-day trade show offered excellent business and networking opportunities for the participating Irish tourism companies.
Zoe Redmond, Tourism Ireland’s manager for Central Europe, said: “IMEX is a wonderful opportunity to build awareness of our world-class business and conference facilities, as well as the great experiences delegates can enjoy in Ireland on the sidelines of their conference or meeting. The superb meetings, incentive and transport infrastructure on offer, coupled with our distinctive cultural experience, means the island of Ireland is a very attractive destination for the business tourism market.
“Business tourism is an important, high yield sector and Tourism Ireland, working with Fáilte Ireland and the Northern Ireland Tourist Board, has a busy programme of promotional activity under way throughout 2013, to grow this type of tourism. These promotions are highlighting the ease of access to Ireland, as well as the good value rates available for meetings and conferences and getting the island of Ireland known for excellence in business support.”
Business tourism is the most lucrative form of tourism; visitors who travel here for business purposes spend about 2.5 times more than the average tourist.