Tourism operators from around the island of Ireland travelled to Canada to participate in Tourism Ireland’s latest ‘Jump into Ireland’ sales blitz, which took in the cities of Montreal and Ottawa. The ‘Jump’ sales blitzes are targeting influential travel agents and media in nine key cities in the all-important North American market throughout 2013.
The sales blitz involved a busy schedule, with interactive ‘virtual’ tours of Ireland and presentations to travel agents, as well as networking with influential travel journalists – providing an excellent platform for the participating Irish tourism companies to showcase their product to the key decision-makers they met in the two cities. It was also a fantastic opportunity for Tourism Ireland to highlight The Gathering Ireland 2013, Derry~Londonderry UK City of Culture and the many festivals and events taking place here this year. Similar sales blitzes will take place in Phoenix and Denver this week; and in San Diego and Santa Barbara in October.
Jayne Shackleford, Tourism Ireland’s manager for Canada, said: “This type of event – where we talk directly to influential travel agents and media – provides an excellent platform to spread the word about all the great things to see and do around the island of Ireland and to raise awareness about the exciting programme of events taking place this year for The Gathering Ireland and Derry~Londonderry UK City of Culture.”
Tourism Ireland has an extensive programme of promotional activity in place to target the travel trade in the United States and Canada right throughout 2013 – including familiarisation visits to Ireland, workshops, travel agent training and webinars, as well as a series of sales blitzes.