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20 Mar 2013

Spotlight on the island of Ireland in Scotland

Seven tourism companies from the island of Ireland travelled to Scotland to join Tourism Ireland for a series of St Patrick’s promotions in Glasgow. The various events brought together key Scottish travel trade, business contacts and members of the Diaspora to celebrate St Patrick’s Day – and former Irish and Celtic goalkeeper Packie Bonner was also in attendance to highlight The Gathering Ireland 2013.

Key Scottish travel trade and business contacts attended Tourism Ireland’s St Patrick’s Breakfast; an “Irish Tea Party” event was attended by tour operators like Caledonian Travel, David Urqhart Travel and Glenton Holidays; and Tourism Ireland, together with partners, promoted Ireland directly to consumers during the St Patrick’s Festival in Glasgow’s busy Merchant Square.

Tourism Ireland aims to welcome 500,000 Scottish visitors to the island of Ireland this year. The organisation has a busy programme of promotions in place, highlighting the many compelling reasons to visit this year – in particular The Gathering Ireland and Derry~Londonderry UK City of Culture – the ease of getting here by sea and air from Scotland, as well as great value offers from partners.

Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “St Patrick’s Day provides us, and our tourism industry partners, with a unique platform to showcase what we have to offer potential holidaymakers. People instantly identify St Patrick’s Day with the island of Ireland and we are envied by many tourism agencies around the world who would love to have such a well-recognised occasion association with their destination. The island of Ireland has much that appeals to the Scottish holidaymaker, including beautiful scenery and coastline, rich culture and heritage and, above all, friendly and welcoming people.”

Tourism Ireland is rolling out its new strategy in GB – ‘GB Path to Growth’ – targeting new groups that are receptive to the type of experience that the island of Ireland can offer and raising awareness of the many things to see and do here, underpinned by a strong value message.