National Express, a major coach tour company in GB, has branded one of its coaches to promote The Gathering. The coach will run from London to Dublin, helping to highlight the many festivals and events taking place right around the country this year as part of The Gathering in the all-important GB market.
Simon Gregory, Tourism Ireland’s director of markets, said: “Since last year, Tourism Ireland has been promoting The Gathering Ireland extensively around the world, targeting millions of people who have ancestral links to Ireland, or those who have an affinity for the destination and all things Irish. Millions of people in GB have links with Ireland and we are reaching out to them, encouraging them to come home for what is a truly special year.
“Great Britain is our largest and most important tourism market, delivering almost half of all our total overseas visitors. Tourism Ireland is rolling out the new ‘GB Path to Growth’ strategy, which aims to return this all-important market to sustained growth. We are targeting new groups that are receptive to the type of experience the island of Ireland can offer and raising awareness of the many things to see and do here – underpinned by a strong value message.”