Tourism organisations from around the island of Ireland travelled to Paris to join Tourism Ireland at the annual MAP (le Monde à Paris) holiday fair.
MAP is a major travel show that attracts over 110,000 visitors each year – including influential tour operators, travel agents and travel writers, as well as many thousands of holidaymakers from around France looking for ideas and suggestions for their next short break or holiday destination. The four-day event provided a really valuable opportunity for the participating Irish companies to showcase their product, do business with French travel decision-makers and communicate what is unique about the island of Ireland as a holiday destination. The Gathering Ireland 2013, Derry~Londonderry UK City of Culture and the many other festivals and events taking place here this year, was a major focus for Tourism Ireland at this year’s MAP.
Billy Condon, Tourism Ireland’s manager of Southern Europe, said: “Tourism Ireland has a busy programme of promotional activity under way 2013, to capitalise on the strong interest among the French in Ireland. Our presence at MAP was an excellent opportunity to spread the word about all the great things to see and do in Ireland and, in particular, to raise awareness about the exciting programme of events taking place throughout 2013 for The Gathering Ireland and Derry~Londonderry UK City of Culture. Working with our industry partners, we are highlighting the distinctiveness of a holiday on the island of Ireland, the great value available and the ease of access from France. Our message for French holidaymakers is that there has never been a better time to visit.”
Mainland Europe – and in particular France and Germany – is an increasingly important market for tourism to the island of Ireland and in 2013 Tourism Ireland aims to welcome almost 2.5 million European visitors.