Ireland is set to be the focus of a programme on a popular business news TV station in India, called ET Now. The programme’s presenter, Kamiya Verma, was invited to film here by Tourism Ireland and followed an itinerary devised by Fáilte Ireland which included Dublin, the Rock of Cashel, the Cliffs of Moher and Clonmacnoise.
Huzan Fraser, Tourism Ireland India, said: “We are delighted that ET Now has chosen to film in Ireland. It is a wonderful opportunity to highlight Ireland to a huge audience in India. Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland. The publicity value of a TV programme like this is incalculable – it is a great way of promoting our tourism product in India.”