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21 Mar 2013

5 million Americans tune in to celebrity chef Catherine Fulvio promoting our world-class food

An estimated 5 million people across the United States tuned in to see celebrity chef Catherine Fulvio on The Today Show, the daily morning television show on NBC.

Tourism Ireland in New York arranged for Catherine Fulvio to appear on the hugely popular programme, to celebrate St Patrick’s Day and to highlight our world-class food. During her time in New York, Catherine also prepared lunch for some of the top culinary and food journalists in New York, at an event organised by Tourism Ireland in conjunction with Kerrygold.  

Tourism Ireland also sponsored Clodagh McKenna’s TV series which aired on PBS (the Public Broadcasting Service) across the US. Other ‘ambassador’ chefs from the island of Ireland who were in the US over the St Patrick’s Day period included Neven Maguire (who appeared on QVC, the popular home shopping channel), Rachel Allen, Kevin Dundon, Derry Clarke, Noel McMeel and Ian Orr.

Joe Byrne, Tourism Ireland’s Executive Vice President for the US and Canada, said: “Catherine, and the other chefs who were in the US over the St Patrick’s period, are fantastic ambassadors for the island of Ireland and our world-class food. Food is a vital component of the tourism experience and increasingly Ireland is becoming known for its cuisine, with a reputation for high quality, natural products used in both traditional and innovative dishes. The quality of our food is one of the key themes being promoted by Tourism Ireland in the US this year.”