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25 Jun 2013

Targeting the gay travel market in Italy

2+ million Italians to read all about Dublin

A group of Italian journalists and a leading tour operator specialising in the gay travel market enjoyed a three-day fact-finding visit to Dublin recently, as guests of Tourism Ireland.

The group included staff members of Twizz, an Italian tour operator specialising in gay travel, as well as five journalists who write for a variety of print and online gay publications with a combined readership of over 2 million people – or potential holidaymakers – around Italy. They were here to check out some of the many things to see and do and the gay-friendly venues around the city.

Their action-packed itinerary included traditional ‘iconic’ attractions like the Guinness Storehouse, Trinity College and the Book of Kells, Temple Bar and Dublin Castle; as well as some of the clubs and bars in the city like The George and The Dragon Bar on South Great George’s Street and PantiBar on Capel Street. Their itinerary, designed by Fáilte Ireland, also included visits to St Patrick’s Cathedral and the Hugh Lane Gallery. During their time here, the group also enjoyed some of our world-class cuisine, sampling the fare at places like Cornucopia on Wicklow Street, the Winding Stair on Ormond Quay and The Rustic Stone on South George’s Street. They stayed at the Morgan Hotel.

Niamh Kinsella, Tourism Ireland’s manager for Italy, said: “We are delighted that this group has taken time out from their busy schedules to come and visit Dublin. For many, it was their first time here and they were extremely impressed by the variety of things to see and do, as well as by the friendliness and warmth of the people they met. Fact-finding visits like this are very important; they are a really effective way for us to highlight Dublin and Ireland to millions of prospective travellers – through the media in Italy – to people interested in culture and history, as well as a vibrant nightlife.”


Previous Press Release

24 Jun 2013

2+ million Indians to tune in to Ireland