As part of its push to grow conference and business tourism from the all-important US market, Tourism Ireland, together with Cork Convention Bureau, attended AIBTM (the Americas Incentive, Business Travel & Meetings exhibition) 2013 in Chicago, targeting decision-makers and senior representatives of companies involved in organising large-scale international conferences and events.
Alison Metcalfe, Tourism Ireland’s head of North America, said: “An exhibition like AIBTM provides us with a wonderful platform to spread the word about the superb meetings and conference facilities available right around the island of Ireland, and to highlight what makes the island of Ireland unique as a business destination, to key decision-makers working in that sector in the United States.
“Our presence at AIBTM was also an excellent opportunity to highlight the fantastic programme of events taking place during this special year of The Gathering Ireland. Tourism Ireland has an extensive programme of promotions under way in United States, and elsewhere around the world, to highlight The Gathering. As well as directly targeting the Diaspora and those with a connection to Ireland, we are also working closely with decision-makers involved in the MICE (meetings, incentive, conferences and events) industry, to enthuse them about the destination and encourage them to include the island of Ireland in their 2013 programmes.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.