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21 Jun 2013

2+ million Indians to tune in to Belfast and Northern Ireland

Belfast and Northern Ireland are set to be the focus of a popular food and travel programme in India later this year. Tourism Ireland arranged for Will Travel for Food, an award-winning show on NDTV 24x7, a major news television channel in India, to film in the city this week. The programme offers viewers the chance to discover new and exciting places to visit around the world and to learn all about local food and different places to eat.  

Filming took place in Belfast, with presenter Aneesha Baig introducing viewers to the city’s latest icon, Titanic Belfast, before taking them on a journey to discover some of the gourmet and quirky delights of the city – including Café Conor, a modern bistro café near the Ulster Museum, and the oldest ‘chippy in town’, Long’s Fish & Chips. Aneesha was also filmed enjoying dinner on board the Belfast Barge, listening to stories of the city’s colourful maritime and industrial past.

After overnighting at Malmaison Belfast, Aneesha travelled through the beautiful Co Down countryside to Glassdrumman Lodge near Annalong, to meet with chef Jonny Hall for a lesson on how to make Irish bread. The itinerary for the TV crew was designed by the Northern Ireland Tourist Board.

Huzan Fraser, Tourism Ireland India, said: “We are delighted that NDTV chose to film in Northern Ireland. It is a wonderful opportunity to showcase some of the many things to do and see in Northern Ireland, and to highlight the array of fine food available, to an audience of more than two million people – or prospective holidaymakers – in India. Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films in Northern Ireland and elsewhere around the island of Ireland. The publicity value of a TV programme like this is incalculable – it is a great way of promoting Northern Ireland in India.”

 

Previous Press Release

20 Jun 2013

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