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14 Jul 2013

Tourism Ireland welcomes announcement of ‘Croke Park Classic’

Welcoming today’s announcement of the ‘Croke Park Classic’, Niall Gibbons, CEO of Tourism Ireland, said: “The University of Central Florida v Penn State season opener at Croke Park in August 2014 will provide a further, very welcome boost for tourism from North America. It will undoubtedly be a great event for Dublin and will benefit the island as a whole. The GAA is to be congratulated on securing the event.

“Tourism Ireland is already working with Anthony Travel, the official travel company for both colleges, to maximise the tourism benefits from the game, targeting thousands of supporters, alumni associations, family and friends through online marketing including Facebook and other social media. Travel packages, including lots of suggestions for golf, city tours and longer-stay holidays will be promoted to fans in the United States. Sports-related tourism has emerged as a very significant element of the global travel business in recent years and this college football game is another wonderful opportunity to showcase Dublin and Ireland, and more generally the many attractions that the island of Ireland offers as a holiday destination.”