Several Irish tourism organisations joined Tourism Ireland in Brussels for a business tourism networking event organised by BBT Online (online business travel newsletter), targeting influential international associations and incentive agents based in the Belgian capital.
Business tourism is the most lucrative form of tourism, offering significant economic benefits and, given that the headquarters of so many associations are based in Brussels, the city is an important source of association conference business for Ireland. The one-day event provided an ideal opportunity for the participating Irish companies to network and do business face-to-face with over 40 influential decision-makers from this sector.
Danielle Neyts, Tourism Ireland Belgium, said: “Given that the headquarters of more than 2,000 associations are located in Brussels, it makes sense for us to proactively target this sector. These associations regularly hold conferences for thousands of delegates in different venues around the world, delivering significant economic benefits to the host country. We were delighted so many of the key Belgian business tourism decision-makers took the time to meet our Irish partners, to hear about our superb meetings and conference facilities and what makes the island of Ireland unique as a business destination.
“Business tourism is an important, high yield sector and Tourism Ireland has a busy programme of promotional activity under way throughout 2013, to grow this type of tourism. Our promotions are highlighting the ease of access to Ireland, as well as the good value rates available for meetings and conferences and getting the island of Ireland known for excellence in business support.”