Thirteen decision-makers from some of the top business tourism companies around Britain enjoyed a fact-finding visit to Ireland at the weekend, as guests of Tourism Ireland and Fáilte Ireland.
The group included senior representatives of British companies involved in the MICE (meetings, incentive, conferences and events) business, who specialise in sourcing unique destinations, properties and experiences suitable for meetings, conferences and incentive travel. They were here to discover more about the wonderful facilities and accommodation on offer in this part of Ireland, as well as the great experiences which delegates can enjoy here on the sidelines of their conference or meeting.
Their itinerary included venues like The Convention Centre Dublin, the RDS, the Guinness Storehouse, the Old Jameson Distillery and 25 Fitzwilliam Place in Dublin; as well as the newly-opened Marker Hotel. They also visited Co Kildare, where they visited the Killashee House Hotel near Naas and had the chance to get behind the wheel of a Porsche and try out the special “Supercar Experience” at Mondello Park!
David Boyce, Tourism Ireland’s head of business and sports tourism, said: “Tourism Ireland is delighted that so many of these key business tourism decision-makers have taken the time to visit Ireland, to experience for themselves some of the superb facilities on offer here. Seeing is believing – so fact-finding visits like this are extremely important to help build awareness of the destination and our world-class business tourism product among key influencers in Great Britain.
“Business tourism is an important, high yield sector and Tourism Ireland has a busy programme of promotional activity under way throughout 2013, to grow this type of tourism. Our promotions are highlighting the ease of access to Ireland, as well as the good value rates available for meetings and conferences and getting the island of Ireland known for excellence in business support.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.