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01 Jul 2013

International journalists help ‘putt’ Louth on the map

A massive 18.5 million people in six different countries – including the US, France, Germany, Spain, Denmark and Norway – are set to read or hear all about golf in Co Louth, following the visit of a group of influential golf and sports journalists over the weekend, as guests of Tourism Ireland and Fáilte Ireland.

Representing a variety of online and print publications, three TV stations and a radio station, with a combined reach of more than 18.5 million people – or potential golf holidaymakers – the journalists were here to sample our world-class golf, for features they are researching about golf holidays here. As well as taking part in the Irish Open Pro Am at Carton House, one of the highlights of the group’s itinerary was a round of golf at Baltray.

Simon Gregory, Tourism Ireland’s director of markets, said: “We were delighted to invite this group of journalists to Ireland, so they could experience for themselves the superb golf product on offer here. Fact-finding visits like this are a very important element of Tourism Ireland’s overall promotional effort; they are a really effective way for us to get positive exposure for Ireland through the media around the world. The publicity value of the articles and broadcasts these journalists will produce when they return home is fantastic – they will reach more than 18.5 million potential golf holidaymakers in six different countries.

“Tourism Ireland has a busy promotional programme under way in key markets around the world to encourage more people to consider a golfing holiday here, which includes capitalising on the success of our major golf champions as ambassadors for the island of Ireland. We are working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf courses and our unique brand of hospitality plays a key role in attracting golfers to come here.”