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12 Jul 2013

International journalists find the ‘write stuff’ in West Cork

3+ million people in six countries to read or hear all about West Cork’s attractions

More than 3 million people in six different countries – including Great Britain, France, Germany, Italy, Belgium and Sweden – are set to read or hear all about West Cork, following the visit this week of a group of international journalists, as guests of Tourism Ireland and Fáilte Ireland.

Representing a radio station and a variety of online and print publications, with a combined audience of over 3.1 million people – or potential holidaymakers – the journalists were here to experience at first-hand the stunning West Cork coastline and scenery, as well as the wealth of things to see and do in this part of Ireland, for feature stories they are researching about holidays here.

As well as a visit to the Skibbereen Heritage Centre, the journalists took a boat to Cape Clear Island, where they enjoyed a spot of lunch at An Siopa Beag. Their itinerary, designed by Fáilte Ireland, also included a visit to Lough Hyne, a cookery course at the Firehouse Bakery and Bread School on Heir Island and an evening soaking up the atmosphere at the Kinsale Arts Festival. During their time here, the group also got to sample some of our wonderful cuisine, at places like Jim Edwards in Kinsale, Casey’s of Baltimore and the Church Restaurant in Skibbereen. They stayed at the Trident Hotel in Kinsale, at Casey’s of Baltimore and at the West Cork Hotel in Skibbereen.

Simon Gregory, Tourism Ireland’s director of markets, said: “We were delighted to invite this group of journalists to West Cork. For many, it was their first time here and they were extremely impressed by the spectacular scenery, the variety of things to see and do, as well as by the hospitality and friendliness of the people they met. Fact-finding visits like this are an important element of Tourism Ireland’s overall promotional effort; they are a really effective way for us to get positive exposure for Ireland through the media around the world. The publicity value of the articles these journalists will write when they return home is fantastic – they will be read by more than 3 million potential holidaymakers in six different countries, helping to encourage more people to come here and experience this part of Ireland for themselves.”

 

Previous Press Release

09 Jul 2013

Bentley drivers club provides tourism boost