Several Irish tourism organisations travelled to Lyon last week, to take part in a sales blitz organised by Tourism Ireland, in a bid to increase Ireland’s share of the French business tourism market.
Over three days, the Irish companies met with senior representatives of French agencies involved in organising international meetings and incentive events. The sales mission was an excellent opportunity for the participating Irish companies to showcase their product and to convince the French agents to choose the island of Ireland for their next conference, meeting or incentive event.
Monica MacLaverty, Tourism Ireland’s manager for Southern Europe, said: “We were delighted so many of these French business tourism decision-makers took the time to meet our Irish partners, to hear about our superb meetings and conference facilities and what makes the island of Ireland unique as a business destination. Ireland has always been a strong player in the French marketplace for incentive business and we are now also proactively targeting the association conference sector, together with our industry partners from Ireland.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor. Tourism Ireland’s promotional programme to grow business tourism from France this year includes highlighting the superb meetings, incentive and transport infrastructure on offer here, the ease of access from France to Ireland, as well as the good value rates available for meetings and conferences.