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22 Feb 2013

‘Reeling in’ tourists in Germany

Angling specialists and tourism operators from around the island of Ireland travelled to Germany recently to join Tourism Ireland for two specialist angling fairs.

The first stop was ‘Angeln’ – a three-day fishing fair in Duisburg, in the Rhine-Ruhr region of western Germany. Focusing mainly on game, sea and pike angling, with a strong fly-fishing component, the fair attracts about 20,000 visitors – including influential travel agents and tour operators who specialise in angling holidays overseas, many thousands of fishing enthusiasts from the northern half of Germany, as well as Dutch anglers (given the proximity of Duisburg to the Netherlands), all looking for ideas and suggestions for their next fishing break or holiday destination.

Then it was on to Augsburg, in the Bavarian region of southern Germany, to take part in ‘Jagen und Fischen’, a specialist angling and hunting fair – targeting fishing enthusiasts from southern Germany, Austria, Switzerland and Italy.

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Germany is the largest outbound travel market in the world and the third-largest source of overseas visitors to the island of Ireland. Tourism Ireland is rolling out an extensive programme of promotional activity for 2013 – to build on the growth in German visitor numbers in 2012. Fishing is very popular here in Germany and is just one of the activities we are promoting, showcasing Co Cork and Ireland as a fantastic fishing and holiday destination.”