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22 Feb 2013

Targeting business tourists for Ireland ‘Down Under’

Several tourism companies from Ireland joined Tourism Ireland in Sydney for a networking ‘Meet in Ireland’ event, which was attended by 50 decision-makers involved in the MICE (meetings, incentive, conferences and events) industry in Australia. The event provided a valuable opportunity for the participating partners – Etihad Airways, Abbey Incentive & Partners, Event Partners and Odyssey International – to network with the influential Australian conference and meeting planners, to showcase their product and to communicate what is unique about the island of Ireland as a conference and business tourism destination. Entertainment was provided by The Celtic Tenors, who were undertaking a promotional tour ‘Down Under’ around the launch of their new album.

Diane, Tourism Ireland’s manager for Australia and New Zealand, said: “We were delighted that so many of the key decision-makers from this sector took the time to come and meet our partners, demonstrating their keen interest in the island of Ireland as a business tourism destination for 2013 and beyond. Business tourism is an extremely important, high yield sector and Tourism Ireland is working hard to promote the island of Ireland as a premier business tourism destination.”