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05 Feb 2013

Targeting Spanish visitors for the island of Ireland

Tourism organisations from around the island of Ireland travelled to Madrid last week, to join Tourism Ireland for FITUR 2013, the most important annual travel fair in Spain.

FITUR (Feria Internacional de Turismo) is the largest trade and consumer travel show in Spain, attracting over 164,000 visitors last year, including leading travel media, tour operators, travel agents, EFL (English as a Foreign Language) providers and business tourism buyers, as well as about 100,000 Spanish holidaymakers looking for ideas and suggestions for their next short break or holiday destination. The five-day event provided a valuable opportunity for the participating Irish companies to showcase their product and to communicate what is unique about the island of Ireland as a holiday destination. ‘The Gathering Ireland 2013’, and the many festivals and events taking place here this year, was a major focus on the Tourism Ireland stand at this year’s FITUR.

Barbara Wood, Tourism Ireland’s manager in Spain, said: “Tourism Ireland in Spain has a busy programme of promotional activity planned for 2013, to capitalise on the strong interest here in the island of Ireland and to grow Spanish visitor numbers. FITUR is our first major promotion of 2013, providing an excellent opportunity to spread the word about all the great things to see and do in Ireland and in particular to raise awareness about the exciting programme of events taking place throughout the year as part of ‘The Gathering Ireland’. Working with our industry partners, we are highlighting the distinctiveness of a holiday on the island of Ireland this year, the great value available and the ease of access from Spain. Our message for Spanish holidaymakers is that there has never been a better time to visit.”

Mainland Europe is an increasingly important market for tourism to the island of Ireland and in 2013 Tourism Ireland aims to welcome almost 2.5 million European visitors.