The sales team for Aer Lingus in Belgium and the Netherlands was ‘whisked away’ on a surprise trip to Cork, to take part in their very own ‘Gathering’. Thirty-six of the top sales agents for Aviareps in Belgium and the Netherlands flew into Cork Airport for a three-day visit, supported by Tourism Ireland.
During their time here, the group got to experience at first-hand some of the many things to see and do in this part of Ireland for Dutch and Belgian holidaymakers. They stayed in Blackwater Castle in Castletownroche, where they enjoyed a guided tour and took part in some fun team-building activities like zip-lining, followed by a tin whistle demonstration. They also visited Kinsale, where they enjoyed a tour of Charles Fort.
Karen van der Horst, Tourism Ireland’s manager for the Netherlands, said: “Tourism Ireland was delighted to support the visit of the Aer Lingus sales team from Belgium and the Netherlands, so they could celebrate their very own ‘Gathering’ in Co Cork and experience at first-hand some of what this part of Ireland has to offer. For many of them, it was their first time here and they were extremely impressed by our wonderful scenery, the many things to see and do here, as well as by the hospitality and friendliness of the people they met.
“The visit of these influential sales reps was also a fantastic opportunity to raise awareness about the exciting programme of events taking place throughout the year as part of The Gathering Ireland. Tourism Ireland has a busy programme of promotional activity in Belgium and the Netherlands throughout 2013, to grow the number of Dutch and Belgian visitors. Working with our industry partners, we are highlighting the distinctiveness of a holiday on the island of Ireland this year, the great value available and the ease of access from this part of Europe.”
Mainland Europe is an increasingly important market for tourism to the island of Ireland and in 2013 Tourism Ireland aims to welcome almost 2.5 million European visitors.