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20 Dec 2013

Tourism Ireland welcomes +19.3% growth in overseas tourism earnings for third quarter of 2013

Commenting on the CSO figures issued today about overseas tourism to Ireland for the third quarter (July-September) 2013, Niall Gibbons, CEO of Tourism Ireland, said: “Today’s figures from the CSO show a very welcome increase in overseas tourism earnings of +19.3% for the third quarter of 2013. I am also pleased to see growth of +8% in holidaymakers. This growth has being driven by strong increases in visitor numbers from almost all of our markets worldwide. In fact, we have seen the best performances ever this year from North America, Germany, France, Spain and from our long-haul markets – with Australia and New Zealand in particular driving that growth. Other Mainland European markets, like the Nordic region and Benelux have also performed well. And the British market has also seen growth in visitor numbers in 2013 which is particularly encouraging.”  

At the beginning of this month, Tourism Ireland launched its marketing plans to promote Ireland in 2014 and beyond, with ambitious targets to welcome 8.9 million visitors per year by 2016, including almost 4.3 million holidaymakers (+16% over 2013). Commenting on the plans for the next three years, Niall Gibbons said: “Following a successful 2013, ambitious targets have been set for 2014-2016. Next year, we will place a major focus on promoting the Wild Atlantic Way, as well as on major events like Limerick City of Culture, the ‘Grande Partenza’ of the Giro d’Italia and the Croke Park Classic, when the University of Central Florida takes on Penn State in their college football season opener. We will also build on the legacy of the Gathering, continuing to reach out to the Diaspora across the world.” 

Previous Press Release

19 Dec 2013

Targeting German tourists for Ireland