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19 Dec 2013

Targeting German tourists for Ireland

Twenty-four Irish tourism enterprises travelled to Offenbach in Germany, to take part in a B2B workshop and networking event with leading German tour operators. The event was organised by Tourism Ireland, in a bid to grow visitor numbers from Germany, the world’s largest outbound travel market.

The event was an excellent opportunity for the participating Irish companies to showcase their product and to convince the influential German travel professionals in attendance to include Ireland in their holiday programmes for 2014 and beyond. Given that travel agents and tour operators continue to be the main booking channel for German holidaymakers, a key element of Tourism Ireland’s strategy is to work closely with the travel trade – both online and offline – in Germany. 

ZoĆ« Redmond, Tourism Ireland’s manager for Central Europe, said: “Germany is the third-largest source of visitors to the island of Ireland and 2013 is set to be the best year ever for German visitor numbers to Ireland. Right now, we are planning a busy programme of promotions for 2014, to keep the momentum growing and build on this year’s growth. We are delighted that so many of these key German tour operators have taken the time to meet with our Irish industry partners at our workshop in Offenbach, to hear about our wonderful tourism product and the many things to see and do on a holiday in Ireland.”