Thirty-six tourism enterprises from around the island of Ireland travelled to London recently, to take part in a B2B workshop and networking event, organised by Tourism Ireland. At the event, they met, and did business with, senior representatives from 45 of the top British conference and meetings organisers.
The event proved to be a valuable opportunity for the participating Irish companies to showcase their product and to communicate what is unique about the island of Ireland as a world-class destination for doing business. It was also an excellent opportunity for Tourism Ireland to highlight the Wild Atlantic Way to the top-level decision-makers who attended from the MICE (meetings, incentives, conferences and events) sector around Britain.
David Boyce, Tourism Ireland’s head of business and sports tourism, said: “Tourism Ireland is delighted that so many of the key decision-makers from this sector in Britain took the time to attend our networking event and meet our Irish partners – demonstrating their commitment and interest in the destination for 2014 and beyond. Business tourism is an important, high yield sector and Tourism Ireland has undertaken a busy programme of activity throughout 2013, to grow this type of tourism. Our promotions have been highlighting the variety of new and exciting venues around the island of Ireland, ease of access from Great Britain, as well as the good value rates available for meetings and conferences.
“Our networking event was also an excellent opportunity to highlight The Wild Atlantic Way – Ireland’s first long-distance touring route stretching all the way from Donegal to Cork – to the business tourism buyers, as an ideal experience for delegates to enjoy on the sidelines of their conference or meeting in Ireland.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.