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09 Jul 2013

Dutch journalists discover Ireland by e-car

Two Dutch journalists have been touring Ireland this week, in their electric car. The pair write for NRC Next, a daily newspaper, and SALT, a magazine targeting environmentally-aware travellers, with a combined readership of almost 250,000 people – or potential visitors – across the Netherlands. They were invited here by Tourism Ireland, to experience and write about an e-car touring holiday in Ireland.

During their time here, they followed an itinerary devised by Fáilte Ireland which included Muckross House and Gardens and the Killarney National Park, as well as the Ring of Kerry; also The Ewe sculpture garden near Glengarriff, Garnish Island, as well as Bantry House and Gardens in West Cork. Their programme, which included suggested stops at re-charging points for their electric-powered Citroën, also included Co Waterford.

Tourism Ireland is actively promoting car touring and longer-stay holidays in the Netherlands and elsewhere around Mainland Europe. Finola O’Mahony, Tourism Ireland’s head of Europe, said: “We are delighted to welcome these Dutch journalists to Ireland. Touring in their e-car is a really great way for them to discover the island of Ireland. Fact-finding visits like this are very important; they are a really effective way for us to get positive exposure for Ireland through the media in the Netherlands, helping us to showcase the superb tourism product on offer to a wide audience of potential Dutch holidaymakers. Given that car touring visitors tend to stay longer, spend more and are more likely to visit more than one region, Tourism Ireland is actively promoting car touring and longer-stay holidays in the Netherlands.”

The Netherlands is an important market for tourism to the island of Ireland and the most recent figures from the CSO show that visitor numbers from the Benelux countries are up +11% for the first six months of 2013.

 

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08 Jul 2013

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