Tourism Ireland has announced the appointment of Alison Metcalfe as its new head of North America. Alison will take up her new position with effect from 1 June 2013, following an extensive international recruitment process.
Alison has worked with Tourism Ireland and the Northern Ireland Tourist Board since 1992, initially in Canada and, since 2007, as vice-president marketing – USA, where she led the recent USA review, Make Ireland Jump Out. She previously also worked for VisitBritain (formerly BTA) in London and Portugal.
Billy Condon becomes Tourism Ireland’s new vice-president marketing – USA. Billy takes up the post on 1 June 2013, to support Alison and the US team in accelerating growth from this important market. Billy has worked with Tourism Ireland and Bord Fáilte since 1997 in the US, Australia/New Zealand and Northern Europe, prior to his current role as head of southern Europe. He previously also worked with Aer Lingus in the US and Great Britain.