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12 Apr 2013

Ireland to the ‘fore’ on USA Today website

2.6 million Americans read about golf in Ireland

A massive 2.6 million Americans have been reading all about Ireland and some of our top golf courses in an article which appeared in the online version of national daily American newspaper USA Today.

The article – penned by writers at The A Position (a leading American golf website), as well as by two-time Masters (and one-time Irish Open) champion Ben Crenshaw – describes Ireland’s “extensive menu of marvelous golf courses”  including courses like Royal Portrush, Ardglas, Baltray, Ballyliffin, Enniscrone, Rosapenna, Connemara, Portmarnock, Ballybunion, Waterville and Killarney. The article also talks about our wonderful scenery, including places like the Dingle peninsula and it “maze of dry stone walls rising out of green pastures”.

Click here to read the full, original article on The A Position website.

Alison Metcalfe, Tourism Ireland’s head of North America, said: “The article in USA Today online was tremendous exposure for the island of Ireland and our world-class golf offering to a huge audience of potential golf holidaymakers. Tourism Ireland is focused on growing the number of golf tourists to Ireland, from the US and other important golf markets around the world. There are strong signs that the number of US golf visitors to the island of Ireland is growing again this year and we have an extensive promotional programme under way with our key partners in the golf industry to accelerate that growth. We are working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf courses and our unique brand of hospitality plays a key role in attracting golfers to come here.”

The ‘A Position’ is a group of high profile and renowned American golf writers who have worked for many of the top newspapers and magazines in the US and across the globe; they have visited and reviewed thousands of the world’s best golf courses – including Ireland on several occasions, at the invitation of Tourism Ireland. They include renowned broadcaster Peter Kessler, one of the founders of Golf Channel, and writer Jeff Wallach, author of five books including Beyond The Fairway.


Previous Press Release

11 Apr 2013

Creating business links for Ireland with France