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30 Apr 2013

International golf media swing into action

Top golf journalists from around the world travelled to Northern Ireland last week, to take part in the 2013 Tourism Ireland Media Golf Masters. The event, organised in conjunction with NITB, attracted golf writers from far-flung countries like China, Australia and South Africa, as well as from Great Britain, the USA, Germany and Italy. In addition to experiencing the challenges of Portstewart’s championship course, the journalists also had the opportunity to play the Dunluce Course at Royal Portrush, home to last year’s Irish Open.

Jim Paul, Tourism Ireland’s head of Australia and developing markets, said: “We are delighted to showcase some of our wonderful golf courses to so many journalists from around the world. Fact-finding visits like this ensure that influential journalists get to experience not only our world-class golf, but also some of the many things to do and see in Northern Ireland. The publicity value of the articles these journalists will write is fantastic – they will be read by many hundreds of thousands of golfers and potential holidaymakers around the world.

“Tourism Ireland is focused on growing the number of golf tourists to Northern Ireland and has a busy programme of promotional activity in place to highlight our world-class golf. We are working hard to drive home the message that a golfing holiday in Northern Ireland is about much more than a round of 18 holes – the combination of our world-class golf courses and our unique brand of hospitality plays a key role in attracting golfers to come here.”