Planning your holiday? Visit our consumer website

16 Apr 2013

A boost for Kilkenny tourism as Finnish group pays a visit

Finnish travel agents arrive in Ireland on new flight from Helsinki

A Finnish group, comprising travel agents and sales consultants with leading tour operators, enjoyed a fact-finding visit to Kilkenny over the weekend, as guests of Tourism Ireland. They flew into Dublin Airport on the brand new Norwegian Airlines flight from Helsinki, to check out some of the many things to see and do in this part of Ireland and to find out what’s in store for Finnish holidaymakers during this special year of The Gathering Ireland.

As well as a guided tour of Kilkenny Castle, the group enjoyed a spot of lunch at the Design Centre and spent time discovering other local attractions, including Rothe House and St Canice’s Cathedral. Their itinerary, designed by Fáilte Ireland, also included dinner and an evening of traditional Irish music at Kyteler’s Inn. They stayed at the Pembroke Hotel on Patrick Street.

Caroline Brunel, Tourism Ireland’s manager in the Nordic Region, said: “Tourism Ireland is delighted that this group have taken time out from their busy schedules to come and visit Kilkenny and Ireland. For many, it was their first time here and they were extremely impressed by our rich heritage and wonderful scenery, as well as by the hospitality and friendliness of the people they met. Familiarisation visits such as these are extremely important, as they help tour operators and travel agents to get to know what we have to offer potential Finnish holidaymakers; the aim is to enthuse them about the destination so that when they return to Finland, they are better equipped to advise their clients on future travel plans.

“This visit was also a wonderful opportunity to highlight The Gathering and the fantastic programme of events taking place here this year. Although the major focus of Tourism Ireland’s promotional activity to highlight The Gathering this year is in countries with a strong Diaspora connection – like Britain, the US, Canada and Australia – Tourism Ireland is also working hard in markets like the Nordic region to highlight Ireland and The Gathering. As well as directly targeting the Diaspora and those with a connection to Ireland, Tourism Ireland is working closely with influential travel agents and tour operators, so that they will encourage their clients to come here this year to enjoy some of the many festivals and events of The Gathering.”


Mainland Europe – including the Nordic region – is an increasingly important market for Irish tourism and in 2013 Tourism Ireland aims to welcome almost 2.5 million European visitors.