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03 Sep 2012

Targeting the Diaspora in Milwaukee

The Milwaukee Irish Fest, the largest celebration of Irish culture and heritage in the US, took place recently. With a huge audience of about 150,000 attendees, the three-day festival was the ideal opportunity for Tourism Ireland and its partners to spread the word about the exciting programme of events which is in the pipeline for the Gathering Ireland.

A number of tourism organisations from around the island of Ireland travelled to Milwaukee in Wisconsin to join Tourism Ireland for this year’s festival and promote the superb tourism product and the diversity of culture on offer right around the island of Ireland. It was also a fantastic opportunity to invite some of the many people of Irish descent living and working in the US, as well as those with Irish connections or an affinity for Ireland, to come and visit Ireland next year for the Gathering. 

Joe Byrne, Tourism Ireland’s head of North America, said: “The United States is a critically important market for tourism to the island of Ireland, second only to Britain in terms of visitor numbers. This autumn, Tourism Ireland will roll out a major programme of promotions in the US, and elsewhere around the world, to highlight ‘The Gathering Ireland 2013’. We are extending an invitation to the tens of millions of people across the world who have ancestral links with Ireland to come home next year, as well as to the many others who feel linked by friendship, business or education, and to those who simply hold an affection for what Ireland has given to the world. And we are also calling on expatriates and those with an affinity for Ireland to get involved and organise their own Gathering events in Ireland next year.”

The Gathering will be Ireland’s biggest ever tourism initiative and will consist of a year-long programme of festivals, events and gatherings in every part of the country. It is an invitation to Irish people and those with a connection or interest in the country to visit next year. Tourism Ireland will roll out an extensive promotional programme of events for ‘The Gathering Ireland 2013’ this autumn in the United States, GB, Australia and other markets, working with the Gathering project team.

Previous Press Release

31 Aug 2012

Swedish journalists sample the delights of Ireland