Nine decision-makers from the all-important business tourism sector in Germany visited Ireland recently, as guests of Tourism Ireland and Fáilte Ireland.
The group included senior representatives of German companies involved in the MICE (meetings, incentive, conferences and events) industry who organise international conferences, meetings and large-scale incentive events. They were here to discover more about our meeting and conference facilities and accommodation, as well as the great experiences delegates can enjoy here on the sidelines of their conference or meeting.
During their time here, the group undertook site inspections of various Dublin hotels, including the Grand Hotel in Malahide, Clontarf Castle, the Royal Marine in Dún Laoghaire, the Westbury, the Westin and the Conrad. They also visited venues like the RDS, the Aviva Stadium, the Old Jameson Distillery and the Guinness Storehouse. They travelled to Co Wicklow, to Ballyknocken House where they enjoyed an Irish coffee-making demonstration with celebrity chef Catherine Fulvio. Their busy itinerary also included lunch and a site inspection at The Ritz-Carlton near Enniskerry and a visit to Powerscourt Golf Club, as well as an overnight stay at Carton House in Co Kildare. Arrangements were put in place by destination management company Aspects of Ireland.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “We are delighted that so many of these key business tourism decision-makers have taken the time to come to Ireland, to experience at first-hand the world-class facilities on offer here. The superb meetings, incentive and transport infrastructure on offer, coupled with our distinctive cultural experience, means the island of Ireland is an attractive destination for the business tourism sector in Germany. Business tourism is an important, high yield sector and Tourism Ireland has a busy programme of high profile events, promotions and sales blitzes under way throughout 2012. These are highlighting the ease of access to Ireland, as well as the good value rates available for meetings and conferences and getting the island of Ireland known for excellence in business support.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.