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23 Sep 2012

Bollywood comes to Dublin

Acclaimed Bollywood director Kabir Khan – who directed the hugely successful Ek Tha Tiger – is visiting Dublin this week and took the time to meet with Arts Minister Jimmy Deenihan, as well as representatives from Tourism Ireland, The Irish Film Board and Trinity College.

Ek Tha Tiger is a romantic thriller which was partly shot in Dublin last autumn, featuring spectacular dance sequences and stunts in well-known locations and landmarks around the city. Since it opened in cinemas this summer on India’s Independence Day, Ek Tha Tiger has been breaking all box office records and has been seen by an estimated 100 million people around the world. The film’s promotional video and song, Banjaara, which shows Trinity College, Temple Bar and Grafton Street, has been viewed over 4 million times on YouTube. It is due to hit the ‘small screen’ on national TV in India in November, when it will be seen by an additional 45 million people.

Given that countries like Switzerland have all reported fantastic knock-on tourism benefits from India, following the shooting of Bollywood films in their countries, Tourism Ireland is confident that the huge popularity of Ek Tha Tiger will significantly boost awareness of Ireland among India’s growing middle classes who have the potential to come here on holidays. According to Kabir Khan, Ireland’s Section 481 financial incentive for film and TV production was key to attracting the film for Ireland.