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10 Oct 2012

Targeting business tourists in Germany

Several tourism organisations travelled to Germany to join Tourism Ireland for a business tourism sales blitz recently. The four-city tourism trade mission took in the cities of Cologne, Düsseldorf, Bonn and Essen – aiming to increase the island of Ireland’s share of the lucrative German conference and business tourism market.

Over three days, the participating tourism companies met with senior representatives of German companies involved in organising international meetings and incentive events. It was also a fantastic opportunity for Tourism Ireland to unveil the Gathering to top-level decision-makers from the German business tourism sector

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “This type of sales blitz provides us with an excellent opportunity to spread the word about the world-class business tourism product on offer around the island of Ireland. The superb meetings, incentive and transport infrastructure on offer, coupled with our distinctive cultural experience, means the island of Ireland is an attractive destination for the business tourism sector in Germany.

“The three-day sales mission was also a wonderful opportunity to highlight the Gathering and the fantastic programme of events planned for next year. This autumn, Tourism Ireland is undertaking an extensive programme of promotions in Germany, and elsewhere around the world, to highlight the Gathering. As well as directly targeting the Diaspora and those with a connection to Ireland, we are also working closely with decision-makers involved in the MICE (meetings, incentive, conferences and events) industry, to enthuse them about the destination and encourage them to include the island of Ireland in their 2013 programmes.”