As part of its push to grow conference and business tourism from Great Britain and elsewhere around the world, Tourism Ireland, together with ten partners from around the island of Ireland attended the Venues & Events exhibition in Old Billingsgate in the heart of London recently, targeting decision-makers and senior representatives of companies involved in organising large-scale international conferences and events.
David Boyce, Tourism Ireland’s head of business and sports tourism, said: “This type of event provides us with an excellent opportunity to spread the word about the world-class business tourism product available right around the island of Ireland to key decision-makers working in the business tourism sector in Great Britain.
“The ‘Venues & Events’ exhibition was also an excellent opportunity to highlight the Gathering. This autumn, Tourism Ireland is undertaking an extensive programme of promotions in GB, and elsewhere around the world, to highlight the Gathering. As well as directly targeting the Diaspora and those with a connection to Ireland, we are also working closely with decision-makers involved in the MICE (meetings, incentive, conferences and events) industry, to enthuse them about the destination and encourage them to include the island of Ireland in their 2013 programmes.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.