Tourism Ireland and partners woo business tourism sector in Brussels
Tourism partners from around the island of Ireland travelled to Brussels last week, to take part in a sales blitz of influential international associations and incentive agents organised by Tourism Ireland. Business tourism is the most lucrative form of tourism, offering significant economic benefits and, given that the headquarters of so many associations are based in Brussels, the city is an important source of association conference events for Ireland.
Over three days, the tourism companies met with senior representatives and decision-makers from a number of international associations and incentive agents. The sales blitz was an excellent opportunity for the participating companies to showcase their product and to win a greater share of the lucrative conference and business tourism market.
Danielle Neyts, Tourism Ireland Belgium, said: “Given that the headquarters of more than 2,000 associations are located in Brussels, it makes sense for us to proactively target this sector. These associations regularly hold conferences for thousands of delegates in different venues around the world, delivering significant economic benefits to the host country. We were delighted so many of these key business tourism decision-makers took the time to meet our partners, to hear about our superb meetings and conference facilities and what makes the island of Ireland unique as a business destination.
“The sales blitz was also a wonderful opportunity to spread the word about the Gathering and the fantastic programme of events planned for next year. As well as directly targeting the Diaspora and those with a connection to Ireland, we are also working closely with decision-makers involved in business tourism, to enthuse them about the destination and encourage them to include the Gathering and the island of Ireland in their 2013 programmes.”
Tourism Ireland’s busy programme of activity to grow business tourism from Belgium and elsewhere across Europe this year includes a number of events, promotions and familiarisation visits, which are highlighting ease of access, the great facilities and good value rates available for meetings and conferences here and getting the island of Ireland known for excellence in business support.