Fourteen tourism organisations from across the island of Ireland joined Tourism Ireland for a sales blitz in Scandinavia recently. The three-city tourism trade mission took in the Scandinavian capitals of Copenhagen, Stockholm and Oslo.
Consisting of B2B workshops with influential Scandinavian tour operators and travel agents, the trade mission provided an excellent platform for the participating Irish tourism businesses to showcase their product and to communicate what is unique about the island of Ireland. It was also a fantastic opportunity for Tourism Ireland to highlight ‘The Gathering Ireland 2013’ to the travel agents and tour operators attending the workshops. Over the course of the three-day mission, face-to-face meetings were conducted with about 150 key Scandinavian decision-makers, encouraging them to include the island of Ireland in their future holiday programmes or to extend the Ireland content of their existing programmes.
Caroline Brunel, Tourism Ireland’s manager for the Nordic region, said: “We are delighted these tour operators and travel agents took time out of their busy schedules to join us at our workshops, to hear what the island of Ireland has to offer for their clients. It was also a wonderful opportunity for us to unveil the Gathering and the fantastic programme of events in the pipeline for next year to our top travel trade contacts here in the Nordic region. As well as directly targeting the Diaspora and those with a connection to Ireland, Tourism Ireland is working closely with influential travel agents and tour operators, so that they will encourage their clients to come here next year to enjoy the festivals and events of the Gathering.
“This type of promotion, where we talk directly to members of the travel trade, provides us with an excellent opportunity to spread the word about the many great things to see and do on holiday in Ireland. Tourism Ireland has a busy promotional programme in place in the Nordic region, highlighting compelling reasons to visit the island of Ireland, great value, as well as ease of access including the new Aer Lingus service between Copenhagen and Dublin.”