Eight tourism companies from around Ireland travelled to Dallas, Texas, to join Tourism Ireland for a networking ‘Meet in Ireland’ event which was attended by senior representatives of US companies involved in organising international meetings and incentive events.
The event provided a valuable opportunity for the participating Irish companies to network and do business with the influential conference and meeting planners from Dallas who attended. It was also a fantastic opportunity to unveil ‘The Gathering Ireland 2013’ to top-level decision-makers from the lucrative business tourism sector.
Joe Byrne, Tourism Ireland’s head of North America, said: “We were delighted that so many key decision-makers from the business tourism sector in Dallas took the time to come and meet our Irish partners, demonstrating their keen interest in Ireland as a business tourism destination. This type of event provides us with an excellent opportunity to spread the word about the world-class business tourism product on offer around the island of Ireland.
“The ‘Meet in Ireland’ event was also a wonderful opportunity to highlight ‘The Gathering Ireland 2013’ and the fantastic programme of events planned for next year. This autumn, Tourism Ireland is undertaking an extensive programme of promotions in the US, and elsewhere around the world, to highlight ‘The Gathering’. As well as directly targeting the Diaspora and those with a connection to Ireland, the organisation is also working closely with decision-makers involved in the MICE (meetings, incentive, conferences and events) industry, to enthuse them about the destination and encourage them to include the island of Ireland in their 2013 programmes.”