Twelve tourism companies from around the island of Ireland travelled to Great Britain recently, to join Tourism Ireland for a shopping centre promotion in Bristol, to raise awareness of Ireland as a fantastic holiday and short break destination.
The three-day promotion, in the busy Cabot Circus shopping centre in Bristol, targeted shoppers and potential holidaymakers, spreading the word about the many great things to see and do on holiday here, as well as the ease of access from Bristol to Ireland. It was also a wonderful opportunity to highlight the Gathering to British consumers and to encourage them to come here next year to sample some of the many festivals and events planned as part of the Gathering.
Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “This type of promotion, where we talk directly to prospective holidaymakers in GB, provides us with an excellent opportunity to spread the word about all the great things to see and do on a holiday or short break in Ireland. It is an effective platform for our tourism partners from around Ireland to promote directly to consumers, helping to position Ireland as a ‘must see’ destination and grow visitor numbers for the rest of 2012 and beyond.
“The promotion in Bristol was also an excellent opportunity to spread the word about the Gathering. This autumn, Tourism Ireland is rolling out a major programme of promotions in GB – and elsewhere around the world – to highlight the Gathering, telling people everywhere that 2013 is the perfect year to come home. We are extending an invitation to the tens of millions of people across the world who have ancestral links with Ireland to visit next year, as well as to the many others who feel connected by friendship, business or education and to those who simply hold an affection for what Ireland has given to the world.”
Great Britain is our largest and most important tourism market, accounting for over 50% of all visitors from overseas.