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03 Oct 2012

French connection for the island of Ireland

Tourism Ireland launches the Gathering to top travel trade contacts in France

Eight tourism companies from around Ireland joined Tourism Ireland for this year’s IFTM (International French Travel Market), which took place in Paris.

IFTM is the largest travel trade exhibition in France, attracting almost 30,000 visitors each year including influential tour operators and travel agents, as well as business tourism decision-makers and leading French travel media. The event provided a wonderful platform for the participating Irish tourism partners to showcase their product directly to the French travel trade. It was also a fantastic opportunity for Tourism Ireland to launch the Gathering to the travel agents and tour operators attending the show.

Billy Condon, Tourism Ireland’s manager for Southern Europe, said: “IFTM was a wonderful opportunity for us to unveil the Gathering and the fantastic programme of events in the pipeline for next year to our top travel trade contacts here in France. As well as directly targeting the Diaspora and those with a connection to Ireland, Tourism Ireland is working closely with influential travel agents and tour operators, so that they will encourage their clients to come here next year to enjoy the festivals and events of the Gathering.

“This type of promotion, where we talk directly to members of the travel trade, provides us with an excellent opportunity to spread the word about the many great things to see and do on holiday in Ireland. France is an important market for tourism to the island of Ireland and Tourism Ireland has a busy promotional programme in place this autumn, showcasing Ireland as a fantastic holiday destination.”