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15 Oct 2012

A taste of Northern Ireland at ‘Flavours’ event in London

Tourism organisations from Northern Ireland and around the island of Ireland travelled to London recently to participate in Flavours of Ireland 2012. The B2B tourism workshop, organised by Tourism Ireland, saw 100 representatives of the top GB-based inbound tour operators come together to do business with 40 tourism organisations from around the island of Ireland.

Now in its tenth year, Flavours of Ireland is an annual event which aims to grow our share of the huge worldwide tourism market. Attended by representatives of top tour operators like Gulliver’s Travel Associates, Kuoni and JAC Travel, who are responsible for putting in place the arrangements for holidaymakers to GB and the island of Ireland from all over the world, this event was an excellent opportunity for the participating tourism providers to highlight their product to these important decision-makers and to encourage them to include Northern Ireland and the island of Ireland in their future holiday programmes.

And with the countdown to 2013 now well under way, there was a special focus on Derry~Londonderry UK City of Culture at this year’s Flavours of Ireland, with guests treated to a performance by In Your Space, the Londonderry-based performance company.

Jim Paul, Tourism Ireland’s head of Australia and developing markets, said: “Tourism Ireland is delighted that so many tourism organisations from Northern Ireland and so many of the leading GB-based tour operators took the time to join us at our ‘Flavours’ event again this year and we very much welcome the business and networking opportunities it presented. Our aim is to increase awareness of Northern Ireland and the island of Ireland among these hugely influential tour operators and to help secure a greater share of the huge worldwide tourism market. Our Flavours of Ireland event was also a wonderful opportunity to highlight Derry~Londonderry UK City of Culture and the fantastic programme of events planned for next year.”