Eleven decision-makers from some of the top business tourism companies in the US enjoyed a visit to Dublin and Wicklow earlier this week, as guests of Tourism Ireland, Fáilte Ireland and leading destination management company, Moloney & Kelly Travel.
The group – which included senior representatives of companies involved in the MICE (meetings, incentive, conferences and events) industry, who organise international conferences, meetings and large-scale incentive events around the world – was here to discover more about the meeting facilities and accommodation here, as well as the great experiences business delegates can enjoy here on the sidelines of their conference or meeting. It was also a fantastic opportunity for Tourism Ireland to highlight ‘The Gathering Ireland 2013’ to these top-level decision-makers from the American business tourism sector.
The group’s itinerary included visits to attractions like Malahide Castle, the Royal Hospital Kilmainham, the Guinness Storehouse and the Old Jameson Distillery in Dublin, as well as Powerscourt House and Gardens in Co Wicklow. They also undertook site inspections of various hotels like the Westin, Four Seasons, Merrion and Shelbourne in Dublin and the Ritz-Carlton in Enniskerry.
Joe Byrne, Tourism Ireland’s head of North America, said: “We are delighted that so many of these leading business tourism decision-makers have taken the time to visit this week, to experience the superb facilities on offer in Ireland at first-hand. Business tourism is an important, high yield sector and Tourism Ireland is working hard to promote the island of Ireland as a premier business tourism destination.
“The visit of these influential business tourism buyers was also a wonderful opportunity to highlight ‘The Gathering Ireland 2013’ and the fantastic programme of events planned for next year. Tourism Ireland has an extensive programme of promotions under way in the US, and elsewhere around the world, to highlight ‘The Gathering’. As well as directly targeting the Diaspora and those with a connection to Ireland, we are also working closely with decision-makers involved in the MICE (meetings, incentive, conferences and events) industry, to enthuse them about the destination and encourage them to include Ireland in their 2013 programmes.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.