Seventeen tourism companies from around the island of Ireland were in Germany last week to attend IMEX, the annual business tourism exhibition in Frankfurt.
IMEX (International Meetings and Events Exhibition) is a key event for the MICE (meetings, incentive, conferences and events) industry. Attracting about 3,500 influential business tourism buyers from 150 different countries, the event offered very good opportunities for the participating tourism partners to showcase their product and to communicate what is unique about the island of Ireland as a conference and business tourism destination.
Zoe Redmond, Tourism Ireland’s manager for Central Europe, said: “IMEX is a great opportunity for us to build awareness of our world-class business and conference facilities, as well as the great experiences delegates can enjoy in Ireland on the sidelines of their conference or meeting. The superb meetings, incentive and transport infrastructure on offer, coupled with our distinctive cultural experience, means the island of Ireland is a very attractive destination for the business tourism market. Business tourism is an important, high yield sector and Tourism Ireland, working with Fáilte Ireland and the Northern Ireland Tourist Board, has a busy programme of high profile events, promotions and sales blitzes under way throughout 2012. These are highlighting the ease of access to Ireland, as well as the good value rates available for meetings and conferences and getting the island of Ireland known for excellence in business support.”
Business tourism is the most lucrative form of tourism; visitors who travel here for business purposes spend about 2.5 times more than the average tourist.